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Showing posts from July, 2022

Does Content Curation Have a Role in Thought Leadership?

  Can someone who curates content be a thought leader? A content curator by the way is someone or a company that discovers, organizes, and shares relevant content on a topic, sector or theme. I've always maintained that content curation doesn't equate to thought leadership (TL). Why? Because to be a TL necessitates generating original, new content or insights that address your markets' issues or challenges. By doing this you display your depth of expertise on a topic or a business sector and become the go to expert in that space. After some good banter on one to two websites about whether content curation can make you a thought leader, I would like to share two observations on the topic. Curated content is great support to thought leadership The first is that curated content can play a very important role in supporting and informing a TL content program. For example, curated content feeds are a great way to keep in touch with trends which can inform your TL topics and in th...

Why Is Digital Marketing So Important

  The next big hopes for the best results in business development and career growth. As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world. The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere witho...